Toyota Mirai's Fuel Cell Tech in WebGL

Groove Jones collaborated with Toyota Motor North America(TMNA) to develop an innovative WebGL experience that showcased the Toyota Mirai, a fuel-cell electric vehicle (FCEV). The project aimed to provide potential customers with an immersive and informative platform to explore Mirai's advanced features and design.

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The WebGL site created by Groove Jones allowed users to interactively examine both the exterior and interior of the Mirai, featuring detailed 3D models of the XLE and Limited editions. The primary focus of the project was to deliver high-quality visuals and interactive elements to engage users effectively.

One of the key highlights of the project was the integrationof interactive hotspots within the 3D environment. These hotspots offered educational content about the Mirai's features engagingly, driving user interaction and providing valuable information about the vehicle. The site highlighted the features of both the Executive Luxury Edition (XLE) and the Limited Edition, offering users various customization options such as different colors and wheel options for the exterior. Additionally, a 360-degree panoramicview of the interior with various color and accent options was included,enhancing the visualization experience.

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To enhance user engagement, Groove Jones strategicallyplaced up to 10 interactive hotspots on the 3D models. When clicked, these hotspots displayed pop-up details and animated camera controls that zoomed into the highlighted feature, providing a detailed exploration experience.

Throughout the project, Groove Jones remained committed to creating a user-friendly and visually appealing WebGL site that effectively showcased the Toyota Mirai's innovative technology and design. The project demonstrated the power of interactive marketing in the automotive industry and helped drive customer engagement and interest in the Mirai.