Retailers, exhibitors, and sales teams often face constraints in displaying a full range of products due to limited floor space. This can result in potential customers missing out on important product details and variations that could impact their buying decision.
Transporting a variety of physical products to trade shows, events, or pop-up stores can be expensive and logistically challenging. Additionally, bulky or fragile items may require special handling, adding to the costs and complexity of traditional showcases.
When products come in various styles, colors, or configurations, it's challenging to display every possible variation. Limited showcases can hinder customers from visualizing and interacting with all available options, making it difficult to cater to diverse preferences and needs.
Augmented Reality (AR) product showcases allow businesses to offer an immersive and interactive experience without physical limitations. Customers can use their smartphones, tablets, or AR glasses to view 3D models of products, rotate and explore them, and customize features in real time. Here’s how AR tackles the key pain points:
With AR, companies can showcase a complete product range in a small physical space. Customers can view and interact with life-sized 3D models through AR, gaining an in-depth understanding of the products without the need for physical displays. This is ideal for trade shows, retail spaces, and events where space is limited.
By eliminating the need to transport multiple physical products, companies save on logistics costs and avoid the risk of damage to items. AR product showcases also reduce setup time at events, allowing sales teams to focus more on customer interaction and less on managing physical displays.
AR technology enables customers to explore various configurations and styles of a product, allowing them to see how different colors, materials, or features might look. This enhances the shopping experience, catering to personalized preferences and making it easier for customers to make confident purchasing decisions.
Bosch Rexroth, a leader in industrial machinery, faced challenges with complex machine maintenance and the high cost of in-person troubleshooting.
Solution: By implementing an AR-powered visualization tool, technicians used smart glasses or tablets to access 3D models of machines, receive remote expert assistance, and follow step-by-step maintenance guidance.
Bosch Rexroth’s AR solution transformed maintenance by improving efficiency, reducing costs, and empowering technicians with real-time support.