Multiple Interactive Experiences at Dreamforce

Groove Jones collaborated with George P. Johnson to create immersive experiences for Salesforce's Dreamforce event, marking their fourth year contributing to the conference. Their goal was twofold: to showcase Salesforce's AI capabilities through the Einstein BrAInwaves Surf Game and to demonstrate the connection between AI and the Data Cloud through the Harmonizer App Visuals and LED Wall Videos.

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The Brainwaves Kinect Surfing Game exemplifies AI's power, offering an interactive experience where users control gameplay by leaning left or right, using their body as the controller. Developed on Unity Game Engine with motion sensing by Azure Kinect, the game integrates Spline plugin and Blender for 3D modeling. It showcases how Salesforce's AI Cloud, built on the Einstein GPT Trust Layer, protects customer data.

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The Harmonizer App Visuals allow tactile interaction, showcasing Data Cloud integration. Users manipulate a mixer board to harmonize data, demonstrating how Data Cloud unifies customer data. Figma is used for UI design, with After Effects creating animated videos for enhanced interactivity. The Harmonizer LED Wall Videos, created in After Effects, add visual engagement. These dynamic videos complement the immersive experiences, illustrating how Data Cloud harmonizes data for a unified customer profile.

The Badge Scanner App facilitates entry, reading QR codes to personalize attendee experiences. QR data is sent to a structured database with temporary identifiers for privacy. Multiple installations synchronize with a central server for a seamless experience.

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