Lights America Launches AR Platform for Lighting Industry

Lights America is leading the way in adapting to evolving consumer behavior by launching an Augmented Reality (AR) platform partnership. This partnership aims to bring dynamic AR and 3D product experiences to lighting professionals, showrooms, manufacturers, and installers across the country, enhancing the customer experience both in-store and at home.

The new AR lighting experiences offered by Lights America are seamlessly integrated into member eCommerce stores, eliminating the need for customers to download a separate app. This integration not only saves time but also improves the overall user experience. These AR features are already available on Lights America member sites like Pace Lighting.

The use of 3D and AR technology has become essential for the lighting and fan industries. It allows showrooms to showcase products that they may not physically stock, enabling sales teams to demonstrate the size, scale, and material look of fixtures accurately. Additionally, marketing teams can leverage these 3D and AR models across various channels such as email, SMS campaigns, social media, and direct mail, providing a comprehensive and engaging experience for customers.