Hoosier Lottery's Festive AR Experience

Laughlin Constable collaborated with Groove Jones during the holiday season to develop an augmented reality (AR) experience for the Hoosier Lottery. The goal was to offer a unique digital experience for existing and potential myLOTTERY members, extending the holiday excitement beyond traditional activities. The resulting AR experience, called "Flurry of Fun," included an interactive game and a social camera filter program.

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Players accessed the AR experience through the Hoosier Lottery website, using their mobile devices. The Snow Globe Game challenged users to find special snowflakes in their surroundings within 30 seconds, triggering musical tones resembling a holiday jingle. Each player who completed the game was entered into a daily drawing for a $500 prize pack.

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After playing, users could choose to play again or enjoy a Snow Globe Selfie feature. This feature placed the player inside a Hoosier Lottery-themed snow globe, where they could customize their appearance with antlers and create a snow effect by opening their mouth or moving their head. They could then take a selfie and share it with friends and family.

Engaging with the Flurry of Fun AR experience daily earned players additional entries into the prize pack drawing.

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