Bringing My Hero Academia to Life with AR
Entertainment
Key takeaways
gnet Agency, in collaboration with Groove Jones and Crunchyroll, orchestrated an exceptional activation for My Hero Academia, integrating augmented reality (AR) into a custom statue featuring characters from the series. This partnership aimed to immerse fans into the world of My Hero Academia and deepen engagement with the franchise.
The focal point of this collaboration is a statue commemorating the Historical Battle in Kamino between All Might and All For One, as seen in Season 3, Episode 48. To craft this statue, gnet enlisted the talents of artist Greg Aronowitz, who sculpted the intense battle scene. Starting as small Maquettes, the statues were later transformed into full life-size models, capturing the dynamic clash between these iconic characters.
To augment the fan experience, gnet collaborated with Groove Jones to develop an immersive AR activation that would complement the physical statue. This AR experience enables fans to interact with the statue by scanning a QR code located nearby. Once activated, fans can explore and engage with their favorite My Hero Academia characters, effectively bringing the statue to life.
Groove Jones meticulously animated the VFX from the show frame by frame to create an authentic experience, allowing fans to relive the epic battle in a unique and interactive way. Users can capture photos and videos of their experience to share on their social channels, enhancing their connection with the series.
Overall, the collaboration between gnet Agency, Groove Jones, and Crunchyroll has created a groundbreaking experience for My Hero Academia fans, blending physical and digital elements to transport them into the heart of the series' most iconic moments.
