AR to Elevate CRANE’s Product Sales and Training
Retail/ Ecommerce
Key takeaways
CRANE, a leading company in the Pharma, Chemical, and Energy sectors, struggled with showcasing their complex technical products effectively. The traditional methods of physical product demonstrations and on-site customer visits proved to be costly and inefficient, leading to low customer engagement and poor online sales conversion rates.
To overcome these challenges, Engine Creative undertook a comprehensive discovery phase to identify CRANE’s specific needs and objectives. They created high-fidelity 3D models of CRANE’s diverse product lines, which were optimized for use in an augmented reality (AR) setting. These digital twins of CRANE’s products allowed for detailed and realistic virtual representations.
Engine Creative then utilized the REYDAR platform to develop a cutting-edge Web AR application. This application enabled customers to interact with CRANE’s products in a virtual environment, offering features such as interactive information hotspots and exploded-view animations. By providing a web-based AR experience, Engine Creative revolutionized the way CRANE presented their products to potential customers.
The AR solution developed by Engine Creative brought significant improvements to CRANE’s product demonstrations and internal processes. The new AR platform provided a more engaging and informative alternative to traditional product demos, leading to reduced costs associated with physical demonstrations and customer visits. The enhanced visual experience resulted in higher customer engagement and increased online conversion rates. Additionally, the AR application served as an effective training tool for CRANE’s sales team. It facilitated a more interactive and educational product training experience, helping employees to better understand the products and improve their sales techniques.
In summary, Engine Creative’s innovative use of AR technology transformed CRANE’s approach to product presentations and training, establishing a new standard in the industry for customer engagement and internal learning.
