Pharma Leaders explore VR, AR, Metaverse Solutions at India's 1st Metaverse Experience Center

Rrahul Sethi
September 14, 2024
5 min read

Hey folks,

Welcome to this week’s edition of the Metaverse 911™ Weekly Dose! 🚀

In this newsletter, we’ll explore the highlights from the second edition of Pharma XR Day at Metaverse Experience Center , our groundbreaking initiative designed to showcase the limitless potential of immersive technologies to medical practitioners, surgeons, and pharmaceutical leaders. Let's dive into how XR technology is revolutionizing the future of medicine. 🩺🌟

From boosting efficiency to enhancing patient engagement, immersive technologies are driving innovation in the medical field. By the end of this newsletter, you'll have a clearer understanding of how AR, VR, and XR solutions are being leveraged to tackle everyday and complex challenges in healthcare.

𝐏𝐇𝐀𝐑𝐌𝐀 𝐗𝐑 𝐃𝐀𝐘: 𝐂𝐇𝐀𝐏𝐓𝐄𝐑 𝟐

Over 20 Leaders from the medical and pharmaceutical sectors under one roof at the Metaverse Experience Center to explore cutting-edge tech solutions tailored to their industry. Featuring over 18 top-of-the-line XR solutions, this event is set to transform the Indian health and pharma industry.

Pharma XR Day Chapter 2

Highlights included interactive demos of virtual drug trials and augmented reality applications for marketing and training. Esteemed participants from companies like Roche, Alkem Laboratories, Medtronic, and more joined us, making the event an incredible success.

This 5 Hour Conference was packed with interactive workshops, Hands on Experience and Solution Selection & Facilitation Sessions. Below is the Agenda of the Pharma XR Day Chapter 2.

This XR Conference would not have been possible without the efforts of our Partner Custom Technologies. Who worked for over 2 Months to Curate few of the best Use Cases in Healthcare Industry covering a wide range of Industrial Problems. With over 10+ healthcare solutions we were able to tap into all the segments like Training, Sales & Marketing, Product Visualisation, patient Care, Surgical Planning and much more.

Key Highlights of Pharma XR Day 2.0:

  • Keynote session by Vijay Sethi: Vijay Sethi, Chairman and Chief Mentor, MentorKart gave a 15 Min session on Digital transformation in Emerging Technology for the Pharmaceutical Sector. His insights on how Medical & Pharma Industry is adopting to Digital Technology and the transformation it is bringing.
  • 40-Minute Masterclass: A 40 Min Masterclass by Rrahul Sethi delving into the transformative applications of AR, VR, the Metaverse, and Digital Twins in the pharmaceutical industry, highlighting their profound impacts.
  • 40 Min Workshop by Custom Technologies: Delivered by Saurabh Sameer, Amit Prajapati, and pharma industry digital transformation pioneer Cebin Varghese, this workshop showcased innovative solutions and opened new avenues for leveraging immersive tech in healthcare. Presentation on current challenges in the Medical & Pharma Sector and Presenting top of the Line XR Solutions. They delve into 3 Key solutions: Medical Machine Selling. Medical Training Sales & Marketing
  • Rohit Verma’s XR Playbook: This session provided insights into ROI-driven strategies and tangible benefits of XR technologies. Attendees discovered how immersive solutions can address existing challenges within their organizations.
  • Use-case Brainstorming and XR Open House: Led by P.K. Zalpuri and Prof. Dr. S. B. Bhattacharyya, these sessions provided hands-on experiences with AR use cases in medicine, VR medical machine onboarding, medicine effect visualization, molecular studies, and more.

Interested in learning more about the event? Here's the full recap of Pharma XR Day Chapter 2.

https://www.metaverse911.rs/pharma-xr-day-chapter-2

📌 Special thanks to our incredible partner, Custom Technologies, for developing some of the most immersive content with headgear support for VR and MR devices. This insightful event demonstrated the myriad use cases of XR technology poised to revolutionize the Indian pharma and healthcare industries.

Missed the event? No worries, we’ve got you covered! Watch the LinkedIn Live replay of Pharma XR Chapter 2 here and witness industry leaders engage with cutting-edge immersive technology, uncovering the transformative potential of XR in the pharmaceutical sector.

𝐇𝐨𝐰 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐀𝐫𝐞 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐏𝐡𝐚𝐫𝐦𝐚𝐜𝐞𝐮𝐭𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲:

Medical Staff/ Internal Employee Training & Development

VR transforms Medical training provides a realistic environment to learn from experience and practice the knowledge.

VR can simulate Medical procedures and show patients there treatments plans.Medical Staff can learn Surgical Procedure

  • Virtual Reality Surgical Training
  • Virtual Reality Pharma Training
  • Virtual Reality Emergency Training
  • Medical Equipment Onboarding Training

Sales & Marketing

Companies Opting Virtual Reality & Augmented Reality Sells there much faster as they Can immersivity Demonstrate the Function and Specification of there Product or Device.Visualize the Product on 3D and showcase your full product Catalogue.

  • Showcase your Full Product Catalogue in VR
  • Immersive Brochures & Catalogues
  • Immersive Medical Device Visualization
  • Interactive Product Packaging
  • Strong Brand Communication
  • Pharma Product Visualization in VR

Medical Machine Visualisation

Visualize your Heavy Medical Machineries or Devices Using AR & VR. Catalogues & Brochures are old ways of showcasing your Product Lineup. Utilize web Based Machine/ Product Detailing, VR Based Machine Visualisation to sell your Products Faster.

  • Medical Machine Onboarding in VR/ AR
  • Interactive Product Brochure/ Catalogue
  • WEB Based 3D Product Catalogue
  • Interactive Storytelling
  • Interactive Product Training

Science Simplification Through Animation

Engaging, Detailed and Accurate Visuals Depictions Explaining the Biological Functions of a Medicine or Drug.

Visual Stories of Biology & Chemistry, Scripted well in Details in a web based Science Video or a Virtual Reality Experience.

  • Engaging Science Videos(Biological Functions)
  • Visual Stories of Biology & Chemistry(Well Scripted)
  • Interactive Medical Animation
  • Gamified Learning
  • Education Apps to better Understand Science

Molecule to Medicine Visualization

Explain your new Drug Discovery and the working of your drug through interactive Videos or Immersive Visualization. Showcase the working of the Drug or a Medicine to doctor/ Patient. Making sure they Understand and have full confidence

  • Molecule to Drug Visualization
  • Explain your Drug through Animated Video
  • Medicine Benefit and Side Effect visualization
  • Patient Diagnosis Visualization

Leaders from global Companies.

Guests from different verticals & Industries visited Our Experience Center. They Experienced Industry Specific solutions & Identified Use Cased with our Partners

Immersive Tech Innovation in Healthcare - An Inspiring Example!

Want to learn more?

If you're interested in discovering more about the limitless opportunities immersive technologies hold for the future of medicine, reach out to Rrahul Sethi.

Curious about what Metaverse911 can offer your organization?

Rrahul Sethi
September 14, 2024
5 min read